AVANTGARDE. POSTER COLLECTION 38

Avantgarde highlights the advent of the poster and the beginnings of graphic design as an indepen-dent design discipline: between the wars, photography, typography and visual abstraction were at the heart of the poster, based on the reform movements at the turn of the century and the various "isms" in art after 1900, it became both a reflection of innovative design ideas and an expression of the zeitgeist and its radical socio-political utopias.