DIETER RAMS TEN PRINCIPLES FOR GOOD DESIGN

For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consu mer items. Now Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant book. Enumerating each of his ten principles such as good design is innovative/ good design is aesthetic/ good design is useful, et c., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquit ous coff...[Read more]