PLAYING THE GAME

This history of adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how th e company grew and evolved over time. Founded in a small town in Bavaria, Germany, the adidas brand has, for nearly a century, been outfitting international sports stars and pop culture icons such as David Beckham, Zin dine Zidane, and Run-DMC as well as everyday men, women, and children across the globe.