THINK LIKE A DESIGNER, DON'T ACT LIKE ONE

Think Like A Designer, Dont Act Like One gives you 75 inspiring, educational and sometimes hilarious insights in the adventurous mi nds of the designer. It is certainly worth reading it because the insights, among others, gives every professional tools to apply in their own innovation processes. You also might learn from the inimitable reasons the designers have to get to their creations or ju st enjoy the explainations about designs around us, even the ones that are often perceived as a failure (eg the Fiat MuItipla).The a uthor har...[Read more]