CORPORATE IMAGINATIONS FLUXUS STRATEGIES FOR LIVING
Materia: Ensayo de arte contemporáneo
The first extended study of the renowned artists’ collective Fluxus, Corporate Imaginations examines the group as it emerged on three continents from 1962 to 1978 in its complexities, contradictions, and historical specificity. The collective’s founder, G. Maciunas, organized Fluxus like a multinational corporation, simulating corporate organization and commodity flows, yet it is equally significant that he imagined critical art practice in this way at that time. For all its avant-garde criticality, Fluxus also ambivalently shared aspects of the rising corporate culture of the day. M. Dumett addresses the “business” of Fluxus and explores the larger discursive issues of organization, mediatization, routinization, automation, commoditization, and systematization that Fluxus artists both manipulated and exposed. A study of six central figures in the group—G. Brecht, A. Knowles, G. Maciunas, Nam June Paik, M. Shiomi, and R. Watts—reveals how they developed historically specific strategies of mimicking the capitalist system.