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THE AISLES HAVE EYES

HOW RETAILERS TRACK YOUR SHOPPING, STRIP YOUR PRIVACY AND DEFINE YOUR POWER
TUROW, JOSEPH

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Description
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near youBy one experts prediction, within twenty years half of Americans will have body implants that tell retail ers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executive s drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillan ce revoluti...[Read more]

Status: Available for online purchase in 10-15 days

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DetailsYALE UNIVERSITY PRESS
2017
0
Format: Otros
ISBN: 9780300212198
Language: INGLÉSCategory: Company

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