THE DIGITAL TRANSFORMATION PLAYBOOK

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform t o compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about u pdating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia B usiness School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era co mpanies ...[Leer más]