TRANSFORMING TYPE

Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able t o present letters that are active and reactive. These environments invite new discussions about the difference between motion and ch ange, global and local transformation, and the relationship between word and image. Part 1: Mapping the Field: Categories of Kineticism Chapt...[Leer más]