THE ART OF CAMPARI

Founded in Milan in 1860, the company quickly began to pursue a dynamic approach to marketing its products, harnessing the new power of the advertising poster. Aiming to create a sophisticated brand pro le, Campari worked with some of the most celebrated designers of the early 1900s, including Leonetto Cappiello, Marcello Dudovich, Adolf Hohenstein, and Marcello Nizzoli. However, it was the g round-breaking campaigns created by the Futurist artist Fortunato Depero that became Camparis most celebrated commissions.