DESIGN BY IKEA

Accessible and compelling, the book offers invaluable insight into the blurring of corporate, political and brand worlds in the 21st century. - Alison J. Clarke, University of Applied Arts Vienna, AustriaThe first sustained critical history of IKEA, arguing that t he company's commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identi ty -one that is bound up with ideas of social democracy- and its material expression in a pared-downed, functional design aesthetic. Drawing...[Llegir més]