UPDATING TO REMAIN THE SAME

New media -- we are told -- exist at the bleeding edge of obsolescence. We thus forever try to catch up, updating to remain the same . Meanwhile, analytic, creative, and commercial efforts focus exclusively on the next big thing: figuring out what will spread and w ho will spread it the fastest. But what do we miss in this constant push to the future? In Updating to Remain the Same, Wendy Hui Ky ong Chun suggests another approach, arguing that our media matter most when they seem not to matter at all -- when they have moved f rom new ...[Llegir més]