ARCHITECTURAL STRATEGIES

This project studies the strategies used by architects to secure commissions, sell projects, and erect buildings. Although their mod us operandi might seem to be mere marketing techniques, the economic conditions in each stage of a project that determine the final result cannot be overlooked. Selling strategies are not taught in school, since it has traditionally been considered that architects cannot market themselves. Nor are they discussed among practicing professionals, since no one is willing to reveal recipes for succ ess. Ther...[Llegir més]