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BRANDING TERROR

THE LOGOTYPES AND ICONOGRAPHY OF INSURGENT GROUPS AND TERRORIST ORGANIZATIONS
BEIFUSS, ARTUR (ED.)

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Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themse lves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion/ it conveys th e groups beliefs and capabilities. Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themse lves from groups that share similar aims. The branding they employ may contain complex systems of meaning ...[Llegir més]

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